What Is a Marketing Funnel?

A marketing funnel is essentially a guideline made by a company or a digital marketing agency to help all possible customers from the initial meeting with the company to the final step in becoming a regular customer.

If you have not taken the time to create one properly, then that is something you just might need to do. You can also use digital marketing services to aid you in the process.

How to Create Your Marketing Funnel

You may have a deep understanding of a specific topic that is both easy and comfortable for you. Using that comfort and knowledge, you must answer questions related to the topic. People will have the chance to read your response and engage in your writing, only to stop at your profile more often.

Stage 1- Problem/Need Awareness

As it is, your customer may have a problem that needs fixing, but they may not be looking to fix it right this moment.

There are many methods that spread awareness to the fact that you have a solution to their problem. These methods include podcasts, advertisements, billboards, and more. These methods also allow you to communicate with potential buyers and let them know that you have what they need to fix their issue.

Stage 2- Information Research

The next thing you need to do is collect and display the information to the customers. This is done to educate them and let them know that you’ve done your research. This builds trust and comfort in potential customers and allows them to invest in your solution.

Stage 3- Alternative Appraisal

If you have succeeded in engaging your customers, they will know that there is a solution to what their problem is and will look for alternatives. To stay one step ahead of them, you will need to review all substitutes and ensure that your product will remain on top. It is what you present that needs to be appealed the most to customers.

Stage 4- Purchase Decision

Now that the customers know there is a solution to their problem and have made up their mind to invest in your product, all you need to do is provide encouragement in the form of offers, money-back guarantees, and more options that solidify their decision.

Now that you know what to do, meet with your digital marketing consultant and decide how you need to go about creating marketing funnel.