What Is a Marketing Funnel?
A marketing funnel is essentially a guideline made by a company or a digital marketing agency to help all possible customers from the initial meeting with the company to the final step in becoming a regular customer.
If you have not taken the time to create one properly, then that is something you just might need to do. You can also use digital marketing services to aid you in the process.
How to Create Your Marketing Funnel
Stage 1- Problem/Need Awareness
As it is, your customer may have a problem that needs fixing, but they may not be looking to fix it right this moment.
There are many methods that spread awareness to the fact that you have a solution to their problem. These methods include podcasts, advertisements, billboards, and more. These methods also allow you to communicate with potential buyers and let them know that you have what they need to fix their issue.
Stage 2- Information Research
Stage 3- Alternative Appraisal
Stage 4- Purchase Decision
Now that the customers know there is a solution to their problem and have made up their mind to invest in your product, all you need to do is provide encouragement in the form of offers, money-back guarantees, and more options that solidify their decision.
Now that you know what to do, meet with your digital marketing consultant and decide how you need to go about creating marketing funnel.