The world of marketing and advertising literally changed when Covid-19 went from being an endemic to a pandemic. Business changed dramatically; the way people buy and sell things is being done in a whole new way. As a supplier – if you are selling a product -you need to sell it diligently, effectively and strategically. You need to sell your customers, new and old, things that they want and need, and you need to sell safely and responsibly.
Digital Marketing With Sensibility
The days of all things pretentious are over. Even if you are selling something huge, you need to do it with a sensibly. Your customers want to know that you are aware of the troubles of the world and that you are doing something, no matter how small, to contribute. If they see you are selling clothing, but donating a small percentage of your profit to an organisation in need, they are going to want to support you. If they see you are a small family business, they will want to support you. You need to change your digital marketing campaigns, or ads, to show that you care.
Digital Marketing Platforms
Almost everything we do today, because of COVID-19, is being done online. People are working remotely. People are studying remotely. And people are shopping, socialising and using a variety of digital platforms to complete their tasks. This means that if you are going to advertise something, you need to do it digitally too. A digital marketing expert will tell you that a website is crucial, Search Engine Optimisation is crucial, and social media ads, both print and media, are crucial. A digital marketing campaign should be inclusive of a variety of digital marketing platforms, those that your customers will be using.
Some Digital Marketing PLatforms Include:
- YouTube
And of course, the world wide web! Having a website is something that all types of businesses need to have. It can be a one page website or something more complex, but it must include search engine optimization, good and engaging content, visuals and the easy opportunity to shop.
Update Your Website
If you have not already done so, your website should be updated to include the latest Corona information. As we said, your customers want to know that you are responsible and aware. They also want to know that you are committed to making things better and easier for your customers. Get the professionals to update your website – this can be done quickly and inexpensively -and then look at a digital marketing campaign to increase your business and your sales.