Digital marketing gives you a lot of options. Websites, blogs, articles, SEO, Facebook ads, Google Ads, Instagram, Linkedin, Twitter, live webinars, videos and much more. It can be confusing choosing the right platform and it can be hard to know which platform to invest in.
Digital Analysis
The first thing to do is to take a look at your business and think carefully about your target market. You will know who your potential customers are, but remember, think outside the box. We are in new unchartered territory, with Covid-19, and your target market may be different to what you think. It may be newer, bigger, more diverse. Once you have analysed who you want to target, then you can look at the platforms that market would use.
Social Media
Let’s say you are targeting grocery shoppers. Chances are, they are using the internet to find their groceries. People are looking for online deliveries, they are also looking for safety and responsibility. They will be looking at specific websites that sell groceries (remember we are using groceries as an example only, it could be anything) and they need to find your website before anyone else’s. They will also be looking at social media, Facebook most likely, and they will need to see YOUR ads. You need to make use of social media, and the Internet, carefully and strategically, so that your target market find you before anyone else.
Huge Digital Marketing Platforms
Some people like words, some people like images. Millennials love video footage, Boomers enjoy words and pics. Stay at home moms may want to join a live conference, or a webinar. Life has changed with Covid-19 and because people are doing everything online – shopping, studying, socialising, working, all kinds of business – you now have a huge platform to use for your marketing. Talk to a professional digital marketer to see which are the right platforms for you. It could be a combination of social media ads, combined with video ads on YouTube. Look at all the options.
Digital Marketing
The beauty about digital marketing is that campaigns can be changed, altered or halted, at any times. Your marketing must be analysed regularly. The internet is brilliant at doing this. You can see how many people saw your ad, how many clicked through, how many came back a second time, or a third time, and how many bought the product. You can see the times people are looking, and where they are from. You can target them again! If people are NOT looking, or clicking through, the ad can be put on hold, amended and changed until it does start working. Use digital analysis; it is important and can grow your business from small to huge!
Use Digital Marketing Professionals
There are several online digital marketing tutorials and it’s a good idea to take a look at them. But it’s a better idea to work out a small budget and to get digital marketing professionals to do the work for you. They stay on the cutting edge and know exactly how to market, and who to market to, in this day and age of Covid-19. Talk to your digital marketing company and strategies now, to grow your business, or to start a new one.