Digital marketing gives you a lot of options. Websites, blogs, articles, SEO, Facebook ads, Google Ads, Instagram, Linkedin, Twitter, live webinars, videos and much more. It can be confusing choosing the right platform and it can be hard to know which platform to invest in.

Digital Analysis

The first thing to do is to take a look at your business and think carefully about your target market. You will know who your potential customers are, but remember, think outside the box. We are in new unchartered territory, with Covid-19, and your target market may be different to what  you think.  It may be newer, bigger, more diverse. Once you have analysed who you want to target, then you can look at the platforms that market would use.

Social Media

Let’s say you are targeting grocery shoppers. Chances are, they are using the internet to find their groceries. People are looking for online deliveries, they are also looking for safety and responsibility. They will be looking at specific websites that sell groceries (remember we are using groceries as an example only, it could be anything) and they need to find your website before anyone else’s. They will also be looking at social media, Facebook most likely, and they will need to see YOUR ads. You need to make use of social media, and the Internet, carefully and strategically, so that your target market find you before anyone else.

Choose the Right Digital Marketing Platform

Huge Digital Marketing Platforms

Some people like words, some people like images. Millennials love video footage, Boomers enjoy words and pics. Stay at home moms may want to join a live conference, or a webinar. Life has changed with Covid-19 and because people are doing everything online – shopping, studying, socialising, working, all kinds of business – you now have a huge platform to use for your marketing. Talk to a professional digital marketer to see which are the right platforms for you. It could be a combination of social media ads, combined with video ads on YouTube.  Look at all the options.

Digital Marketing

The beauty about digital marketing is that campaigns can be changed, altered or halted, at any times. Your marketing must be analysed regularly. The internet is brilliant at doing this. You can see how many people saw your ad, how many clicked through, how many came back a second time, or a third time, and how many bought the product. You can see the times people are looking, and where they are from. You can target them again! If people are NOT looking, or clicking through, the ad can be put on hold, amended and changed until it does start working.  Use digital analysis; it is important and can grow your business from small to huge!

Use Digital Marketing Professionals

There are several online digital marketing tutorials and it’s a good idea to take a look at them. But it’s a better idea to work out a small budget and to get digital marketing professionals to do the work for you. They stay on the cutting edge and know exactly how to market, and who to market to, in this day and age of Covid-19. Talk to your digital marketing company and strategies now, to grow your business, or to start a new one.

FAQs

The landscape of digital marketing is vast and diverse, with a multitude of platforms available to reach and engage audiences online. While there isn’t a one-size-fits-all answer to which platform is best for digital marketing, several factors should be considered when making this decision:

  1. Target Audience: Consider where your target audience spends their time online. Are they active on social media platforms like Facebook, Instagram, or LinkedIn? Do they prefer consuming content through search engines like Google or Bing? Understanding your audience’s preferences and behavior is key to choosing the right platform.
  2. Marketing Goals: Identify your marketing goals and objectives. Are you looking to increase brand awareness, drive website traffic, generate leads, or boost sales? Different platforms excel at achieving different objectives, so align your choice of platform with your specific goals.
  3. Budget and Resources: Evaluate your budget and resources available for digital marketing efforts. Some platforms may require higher advertising spend or more time and expertise to manage effectively. Choose a platform that aligns with your budget and resource constraints.

Choosing the right marketing platform requires careful consideration of your business objectives, target audience, and available resources. Here are some steps to help you make an informed decision:

  1. Define Your Audience: Start by clearly defining your target audience, including demographics, interests, and online behavior. This will help you identify which platforms are most relevant for reaching and engaging your audience effectively.
  2. Research Platform Options: Conduct research to understand the features, audience demographics, and advertising options available on different platforms. Consider factors such as user engagement, ad targeting capabilities, and return on investment (ROI) potential.
  3. Set Clear Goals: Define your marketing goals and objectives, such as increasing brand awareness, driving website traffic, or generating leads. Choose a platform that aligns with your specific goals and provides the tools and resources you need to achieve them.
  4. Evaluate Budget and Resources: Assess your budget and resources available for digital marketing efforts, including advertising spend, personnel, and time. Choose a platform that fits within your budget constraints and can be effectively managed with the resources available.
  5. Monitor and Adjust: Once you’ve chosen a marketing platform, monitor the performance of your campaigns regularly and make adjustments as needed. Analyze key metrics such as click-through rates, conversion rates, and return on ad spend (ROAS) to optimize your campaigns for success.

Digital marketing encompasses a wide range of tactics and strategies, but it can generally be categorized into four main types:

  1. Search Engine Optimization (SEO): SEO involves optimizing your website and content to rank higher in search engine results pages (SERPs) and attract organic traffic. This includes keyword research, on-page optimization, link building, and content creation.
  2. Social Media Marketing (SMM): SMM involves using social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to promote your brand, engage with your audience, and drive website traffic or conversions. This can include organic social media posting, paid advertising, influencer partnerships, and community management.
  3. Pay-Per-Click Advertising (PPC): PPC advertising involves placing ads on search engines or social media platforms and paying a fee each time a user clicks on your ad. This includes platforms such as Google Ads (formerly AdWords), Facebook Ads, Instagram Ads, and LinkedIn Ads.
  4. Content Marketing: Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and drive profitable customer action. This can include blog posts, articles, videos, infographics, ebooks, podcasts, and more.