Digital marketing incorporates websites, blogging, content, social media advertising and online ads using platforms such as Google. Many companies today, of various sizes, have realised that digital marketing is where their business is coming from, both existing business and future business.
Why You Need a Website
All businesses must have a website. Unless you are selling something like fruit and vegetables on the side of the road and ALL your traffic is ‘walk-by’, your customers need to find you on the Internet. The Internet, especially in this time of Covid-19, is where people are doing business. Having a website means your customers can find you, can do business with you, and hopefully, support you. And it is where you can make money.
Search Engine Optimization
It is not good enough to just have a website though. People need to be able to find it. Let’s say you are selling organic fruit and vegetables, and you are doing deliveries during lockdown. Or you are selling products for babies or young children. YOU know you are selling these things, but can your potential customers find you easily? People will only find your website if you do digital marketing. Digital marketing can be done as simply as you choose – one ad a day, an ad that targets a specific market (mothers, if you are selling baby products), or pay per click campaigns.
Pay Per Click Campaigns
A pay per click campaign means you only pay when a customer (or potential customer) clicks through your social media or online ad. You do not pay for the ad, only for the clicks. Your campaigns need to be well managed and with digital analysis available, it is really easy to manage. Saying that, you should use professional digital marketers. They are the ones who understand digital marketing, how to target the right markets, and how to do campaigns that are cost effective for you.
Digital Analysis
Part of a digital marketing campaign is analysing the campaign to check that it is working. Campaigns can be analysed thoroughly – the client can see who is looking at ads, who is buying, who is looking but not buying, they can be retargeted, and of course, campaigns can be changed or amended midway. A digital marketing professional will use digital analysis as a huge part of the campaign, to ensure the right customers are reached.
Look Ahead
Covid-19 has changed everything, yet business is being conducted daily, and new businesses are taking off. Whether you are a new business, existing business, or you are looking forward, digital marketing will help you reach your goals. Especially in this day and age.