Are you in need of reducing bounce rate on your website? Hiring a web development company or just googling ‘digital marketing company near me‘ or ‘digital consultant near me’ might just be what your website needs to reduce bounce rate and boost conversions.
What is the Bounce Rate?
If you are not familiar with this term and you have your own website, a web development company with a digital marketing consultant is highly recommended.
When visitors visit your website and leave without any interaction that is called a bounce rate. Googling ‘digital marketing company near me’ will result in you finding a good digital marketing consultant which will explain all, the nicks and nacks of bounce rate and conversions that are holding your sales down. Having millions of visits to your website means nothing if they didn’t take any action towards consuming what you are offering. When visitors are clicking on the next page you are offering, it is a step closer to conversion.
By just typing in your search bar ‘social media management agency near me’ or ‘digital marketing company near me’ you are one step closer to having an amazing website with low bounce rate and high conversions.
We bring you here 5 web design tips to help you lower bounce rate and boost conversions:
1. Make a responsive website
A web development company will point out that making a responsive website design is a must. People are using mobile devices more than desktop devices, hence having a responsive website leads to more visitors. If your website isn’t mobile friendly, chances are visitors will leave your website and will not wait to visit through a desktop device, resulting in high bounce rates and no conversions.
2. Build a great UX design
Great website’s UX design immediately leads to conversions. If website content is highly readable for your visitors it leads to great user experience resulting in reduced bounce rates and higher conversions. Well structured websites, eye-catching headlines and everything users need immediately at the top of the page will make their experience better.
Avoiding pop ups on your website also leads to a great user experience. Even though these might seem irrelevant on the website, web development company and digital marketing consultant will point out that these exact things are the reasons for your website’s high bounce rates and low conversions.
3. Make compelling CTA and optimize its placement
Call-to-action buttons lead to conversions. Making a compelling CTA will impact overall visitors conversion. Simple, yet eye-catching and honest CTA will lead visitors to convert, and not bounce. Googling ‘social media management agency near me’ can result in great social media strategies, one of which is giving visitors free trial periods and teaching them along the way can be an exceptional process to convert visitors into consumers.
CTA placement also plays a big role in web design. Visitors prefer CTA buttons on the upper area of your website, they will not lose time to scroll all the way down to the landing page.
4. Multiple landing pages
Professionals from a web development company will tell you that the more landing pages you have the better. Visitors will get abundant adventure and a great experience. With multiple landing pages users are more likely to quickly find what they need, hence resulting in lower bounce rates.
Landing pages are created and designed to serve as optimal entry points, therefore resulting in keeping visitors engaged.
5. Site speed
No one wants to stay on a slow loading website. The slower the webpage the higher the bounce rate. Visitors are not sticking on a webpage more than two seconds, if it is not loading they will bounce, usually to a competitor’s site. With the help of a web development company and digital marketing consultant you can check your website speed and determine if it needs upgrading.
Having a website triggers many things, strategies and vocabulary you have never heard of. That is why professional help is always best to have. Googling ‘digital marketing company near me’ and ‘social media management agency near me’ will make your website reduce bounce rate and boost conversions for a maximum user experience and your product sales.
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