Not many things are clear in a pandemic, other than people are spending a lot of time on the Internet. Worldwide, people are using the Internet to sell things, shop, research, study and socialise. The use of Social Media Marketing is at an all time high which means this is the time to do your marketing online too. It may be the time of Covid-19, which is a terrible time, but it does not mean your business has to come to an end.
Social Media Marketing
Social media marketing encompasses a range of platforms. Facebook is probably the best known, but in general, the entire Internet is a platform. People use Google to search for information, and if your online ads (not only on Facebook) are cleverly worded, your search engine rankings will be high. People will find your product first, when they look for it online, and that is what you want.
Search Engine Optimisation
Right now, you want to get potential customers looking at your website. You also want to get new customers finding your products. Online marketing will help you reach an enormous customer base for a small amount of money. Any business today must have a website. It can be one page only if your business is small, but it should be stylish, clear, and – filled with SEO. SEO is how people are going to find you. Once you have a website, you need to have digital ads. They could be on Facebook, Instagram, LinkedIn, Pinterest or Twitter, and of course, Youtube too. Ads are done on a pay per click basis, meaning they don’t have to be expensive, and if the SEO is good, your ads will pay for themselves almost immediately.
Reach the Right Customers
Let’s say your business is face masks and visors and you are making them in bulk. You want to reach large corporate companies who require these things. Sure, you can target them using traditional forms of advertising, but let’s face it. Your advertising needs to be immediate. And there is nothing more immediate than digital. Digital advertising is NOW. If you have something to sell, you want to sell it quickly. Using digital platforms means you can reach the right customers, straight away. You can target the right customers, big or small. You can also, using the Internet, data and analysis, make sure these customers become return customers.
Look at the Competition
It’s not only Covid-19 that has made the business world competitive. It has always been competitive. But now, it is more important than before, that you look at the competition. Or, that you become the competition. Take a look at the businesses like yours that are successful. Look at how they do their marketing. Chances are, it is online. You need to be doing exactly the same, using very clever use of SEO, to grow your business. You need to reach the right customers, new and old. You can do this, online, with digital marketing.
Work With Professionals
Digital marketing is a big business. Work with the right company, one who will listen to you, learn about your potential market, and then create ads that will reach that market. Many digital marketing professionals will work with you remotely, as in online, and their rates are good, as well as their expertise being brilliant!
FAQs
Social media played a pivotal role in providing vital information, support, and connectivity during the COVID-19 pandemic. Here are some ways social media helped:
- Disseminating Information: Social media platforms served as crucial channels for disseminating accurate information about COVID-19, including updates on infection rates, safety guidelines, and vaccination efforts.
- Support and Solidarity: Social media facilitated communities coming together to provide support, solidarity, and encouragement during challenging times. From virtual support groups to fundraisers for those in need, social media helped foster a sense of unity and empathy.
- Remote Work and Education: With many businesses and schools transitioning to remote operations, social media platforms such as Zoom, Microsoft Teams, and Google Meet became indispensable tools for communication, collaboration, and learning.
Coping with the challenges posed by COVID-19 requires resilience, adaptability, and support. Here are some ways people have coped effectively:
- Maintaining Routine: Establishing and sticking to a daily routine can provide structure and stability amidst uncertainty.
- Seeking Support: Whether through social media, virtual support groups, or professional counseling, seeking support from friends, family, and mental health professionals can help individuals navigate the emotional toll of the pandemic.
- Practicing Self-Care: Engaging in activities that promote physical, mental, and emotional well-being, such as exercise, meditation, and hobbies, can help alleviate stress and anxiety.
The COVID-19 pandemic has significantly impacted the marketing landscape, prompting businesses to adapt their strategies to meet evolving consumer needs and behavior. Here’s where marketing stands amidst the pandemic:
- Digital Transformation: The pandemic accelerated the shift towards digital marketing, as businesses sought to reach and engage consumers who were spending more time online. Digital channels such as social media, email, and e-commerce became essential for maintaining brand visibility and driving sales.
- Emphasis on Empathy and Authenticity: In light of the pandemic’s impact on individuals and communities, consumers have become more discerning about the brands they support. Marketing efforts that demonstrate empathy, authenticity, and social responsibility are more likely to resonate with consumers during these challenging times.
- Adaptation to Remote Work: With many marketing teams transitioning to remote work, collaboration tools and virtual communication platforms have become essential for maintaining productivity and efficiency.